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Case studies JA Hotels
Hospitality

JA Hotels

JA Hotels operates seven properties across the UAE, hosting 1.6M guests annually with 30+ banquet halls and a 600-room flagship resort. Peak-time arrivals were overwhelming the front desk, and back-of-house access was uncontrolled.

94%
guest NPS at check-in
8s
average arrival time
7
properties live

The challenge

At peak, group and event arrivals overwhelmed the front desk, creating queues that hurt the guest experience. At the same time, banquet and back-of-house access was uncontrolled and unlogged — a growing security and compliance gap across a large, multi-venue estate.

The approach

MyGatePass rolled out pre-registration for guests and event delegations, so arrivals walk straight in while the desk handles only exceptions. Banquet, spa and back-of-house access was scoped by time and zone, and every entrance — guest, vendor and staff — was unified under a single audit trail.

The results

  • Guests pre-register and arrive expected; the desk now handles exceptions only.
  • Banquet and BOH access is time-boxed and automatically revoked.
  • One compliance trail spans guests, vendors and staff across all seven properties.
“The demo was the deciding moment. We dispatched a pass to my own phone and walked through the turnstile 90 seconds later. We retired three legacy systems in the rollout.”
— S. Khoury, Head of Operations, JA Hotels
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